Privacy Policy
Your privacy matters.
We are committed to protecting your personal information and being transparent about how we use it.
About Sienna & Elina.
Sienna & Elina is a UK-based personalised luxury gift brand operating through our website at siennaelina.co.uk.
We are the data controller responsible for your personal information. If you have any questions about this policy, please contact us at hello@siennaelina.co.uk.
Information we collect from you.
When you place an order or contact us, we may collect the following information:
- Your name and contact details (email address, phone number)
- Delivery address and billing information
- Photos and personalisation details you provide for your order
- Payment information (processed securely via Shopify Payments or PayPal — we never store card details)
- Communications between us (emails, messages)
- Website usage data (via cookies — see below)
What we do with your information.
We use your personal information to:
- Process and fulfil your order
- Communicate with you about your order
- Send order confirmations and delivery updates
- Respond to your enquiries and provide customer support
- Improve our products and services
- Send you marketing emails (only with your consent — you can unsubscribe at any time)
- Comply with our legal obligations
Photos you upload for personalisation are used solely to produce your order. We do not share, sell, or use your photos for any other purpose. Photos are deleted from our systems within 30 days of order completion.
Our lawful basis for processing.
Under UK GDPR, we process your data on the following lawful bases:
- Contract — to fulfil your order and provide our services
- Legitimate interests — to improve our business and prevent fraud
- Legal obligation — to comply with UK law
- Consent — for marketing communications (you can withdraw at any time)
Who we share your information with.
We only share your personal information where necessary:
- Shopify — our e-commerce platform (processes orders and payments)
- Payment providers — Stripe and PayPal (for secure payment processing)
- Delivery couriers — Royal Mail, DPD, Evri (to deliver your order)
- Email marketing — Klaviyo (only if you have opted in)
We never sell your personal data to third parties. Ever.
Your rights under UK GDPR.
You have the following rights regarding your personal data:
- Right to access — request a copy of the data we hold about you
- Right to rectification — ask us to correct inaccurate data
- Right to erasure — ask us to delete your data
- Right to restrict processing — ask us to limit how we use your data
- Right to data portability — receive your data in a portable format
- Right to object — object to our processing of your data
To exercise any of these rights, please contact us at hello@siennaelina.co.uk. We will respond within 30 days.
How we use cookies.
Our website uses cookies to improve your browsing experience. These include:
- Essential cookies — required for the website to function (shopping cart, login)
- Analytics cookies — help us understand how visitors use our site (Google Analytics)
- Marketing cookies — used to show relevant ads (only with your consent)
You can manage your cookie preferences through your browser settings at any time.
How long we keep your data.
- Order data — retained for 7 years (UK legal requirement)
- Customer photos — deleted within 30 days of order completion
- Marketing data — retained until you unsubscribe
- Contact enquiries — retained for 2 years
Get in touch with us.
If you have any questions about this privacy policy or how we handle your data, please contact us:
📧 hello@siennaelina.co.uk
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.


